Lazarus portfolio company BrandFactory continues its Nordic expansion through the acquisition of Norwegian company BS Montasje AS.
BrandFactory has acquired BS Montasje AS. BS Montasje is a Norwegian company based in Sarpsborg specialising in installation of signage, vinyl and advertising production. The transaction builds on the strong financial turnaround BrandFactory delivered in 2025, with an earnings improvement of SEKm 25.
The acquisition brings BrandFactory increased installation capacity and local production presence in Norway. In turn, BS Montasje’s customers gain access to BrandFactory’s broad expertise in signage, vinyl, decoration and visual communication – a combination that creates the conditions for a broader offering and faster deliveries.
– The acquisition of BS Montasje is an important step in our ambition to be the leading player in visual communication, signage, vinyl and vehicle branding in Norway. Together, we see great opportunities to grow and gain further market share, says Kjell Karlsen, CEO of BrandFactory Norge AS.
The acquisition is a natural next step in BrandFactory’s Nordic growth strategy – an approach that Lazarus views as a key driver of long-term value creation in the company.