[et_pb_section fb_built=”1″ module_class=”header_image” _builder_version=”4.27.3″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/lazarus.se\/wp-content\/uploads\/2024\/11\/nordic-header.jpg” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” vertical_offset=”100px” z_index=”72″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” position_origin_a=”bottom_center” width=”100%” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”360deg” background_color_gradient_stops=”#005675 0%|rgba(0,86,117,0) 100%” positioning=”absolute” position_origin_a=”bottom_center” width=”100%” max_width=”100%” min_height=”30%” custom_margin=”0px||-2px||false|false” custom_padding=”0px||0px||true|false” border_color_bottom=”#005675″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”25px||25px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”light_blue_banner” _builder_version=”4.27.3″ _module_preset=”default” header_2_font_size=”48px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”light_blue_bg” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”light_blue_banner” _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Since Lazarus became the owner<\/span>, Nordic Brass has reduced production from 25,000 tons to 18,000 tons of brass annually. At the same time, Nordic Brass are achieving their best results ever, despite a challenging economic climate.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”2em||2em||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Nordic Brass in Gusum, \u00d6sterg\u00f6tland, is in many ways a unique company. It is not only the only brassworks in Sweden but also the only one in Europe north of Berlin. The dominant customers are in the HVAC industry, so the development of the construction market is crucial for Nordic Brass.<\/p>\n Four years ago, the outlook for Nordic Brass and its 125 employees was grim. Losses on the bottom line, poor liquidity, large and costly inventory, and low delivery reliability.<\/p>\n At that point, Lazarus stepped in and acquired majority ownership<\/span>. A series of measures were quickly implemented. A new external board was recruited, with Per Lindberg as chairman, along with several leading executives. One of them was the new CEO, Bj\u00f6rn Wiborg, who brought extensive experience from various leadership roles in the metal industry.<\/p>\n \u2013 Together, we focused intensely on quality, delivery reliability, and stability in production. We opted out of unprofitable products and significantly reduced the cost-driving inventory, says Bj\u00f6rn Wiborg, continuing:<\/p>\n \u2013 The toughest part was implementing substantial general price increases. This led to many tough negotiations and also to losing some customers. But we raised the price level, thereby laying one of the cornerstones for better profitability.<\/p>\n \u2013 The pressured situation meant we had to implement all measures simultaneously \u2013 raise the margin by 30 percent, shrink the inventory by 20 percent, and cut costs by 10 percent \u2013 so it was a hectic period.<\/p>\n Bj\u00f6rn Wiborg does not deny that the turnaround took time. When they were at their busiest, a smelting furnace broke down. That breakdown was followed by significant electricity price increases, which hit an energy-intensive operation hard.<\/p>\n Throughout this time, Bj\u00f6rn Wiborg felt massive support from the Lazarus team, with regular meetings to discuss the steps forward.<\/p>\n \u2013 Lazarus has a methodology that is very appealing for a company in a turnaround situation. The team listens and considers what I and the rest of the management think, follows up, and sets clear requirements. It is freedom under responsibility, with concrete discussions.<\/p>\n \u2013 It is also important that Lazarus is genuinely long-term. They have patience and are not focused on a quick fix, says Bj\u00f6rn Wiborg.<\/p>\n Today, Nordic Brass has a clear focus on the profitable core business. Production has decreased from 25,000 tons to 18,000 tons of brass annually. At the same time, they expect to achieve their best-ever results in 2024, despite the weak construction market.<\/p>\n \u2013 Now we have a five-year plan \u2013 which segments to target, potential additional acquisitions, and increased refinement. I usually put it this way, says Bj\u00f6rn Wiborg:<\/p>\n \u2013 We have gone from Division 4 to Division 2. Now we are aiming for play in Division 1!<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lazarus.se\/wp-content\/uploads\/2024\/11\/Bjorn-Wiborg.jpg” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||14px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Bj\u00f6rn Wiborg<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lazarus.se\/wp-content\/uploads\/2024\/10\/nordic-01.jpg” title_text=”nordic-01″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lazarus.se\/wp-content\/uploads\/2024\/10\/nordic-02.jpg” title_text=”nordic-02″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Case: Nordic BrassOn the Path to the Elite League Since Lazarus became the owner, Nordic Brass has reduced production from 25,000 tons to 18,000 tons of brass annually. At the same time, Nordic Brass are achieving their best results ever, despite a challenging economic climate.Nordic Brass in Gusum, \u00d6sterg\u00f6tland, is in many ways a unique […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" module_class=\"header_image\" _builder_version=\"4.27.3\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/lazarus.se\/wp-content\/uploads\/2024\/11\/nordic-header.jpg\" hover_enabled=\"0\" global_colors_info=\"{}\" title_text=\"nordic-header\" sticky_enabled=\"0\"][et_pb_row _builder_version=\"4.27.2\" _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"bottom_center\" vertical_offset=\"100px\" z_index=\"72\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"default\" position_origin_a=\"bottom_center\" width=\"100%\" global_colors_info=\"{}\"] Sedan Lazarus tog \u00f6ver som \u00e4gare har Nordic Brass minskat produktionen fr\u00e5n 25 000 ton till 18 000 ton m\u00e4ssing. Samtidigt g\u00f6r man det b\u00e4sta resultatet n\u00e5gonsin, trots ett utmanande konjunkturl\u00e4ge.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Call to Action\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_margin=\"2em||2em||true|false\" custom_padding=\"0px||0px||true|false\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"default\" global_colors_info=\"{}\"] Nordic Brass i \u00f6stg\u00f6tska Gusum \u00e4r p\u00e5 m\u00e5nga s\u00e4tt ett unikt f\u00f6retag. Det \u00e4r inte bara det enda m\u00e4ssingsbruket i Sverige, utan det enda i Europa norr om Berlin. De dominerande kunderna finns inom VVS-industrin, s\u00e5 utvecklingen av byggmarknaden \u00e4r central f\u00f6r Nordic Brass.<\/p>\r\n F\u00f6r fyra \u00e5r sedan s\u00e5g det riktigt m\u00f6rkt ut f\u00f6r Nordic Brass och dess 125 medarbetare. F\u00f6rlust p\u00e5 sista raden, d\u00e5lig likviditet, stort och kostnadskr\u00e4vande lager och l\u00e5g leveranss\u00e4kerhet.<\/p>\r\n I det l\u00e4get klev Lazarus in och tog \u00f6ver majoritets\u00e4gandet. Snabbt vidtog man en rad \u00e5tg\u00e4rder. En ny extern styrelse rekryterades, med erfarna Industriv\u00e4rden-veteranen Per Lindberg som ordf\u00f6rande, liksom flera ledande befattningshavare. En av dem var nya vd:n Bj\u00f6rn Wiborg, med l\u00e5ng erfarenhet fr\u00e5n en rad chefsjobb inom metallbranschen.<\/p>\r\n \u2013 Tillsammans fokuserade vi stenh\u00e5rt p\u00e5 kvalitet, leveranss\u00e4kerhet och stabilitet i produktionen. Vi valde bort produkter som inte var l\u00f6nsamma och krympte det kostnadsdrivande lagret kraftigt, s\u00e4ger Bj\u00f6rn Wiborg, och forts\u00e4tter:<\/p>\r\n \u2013 Tuffast var att vi genomf\u00f6rde kraftiga generella pris\u00f6kningar. Det ledde till m\u00e5nga h\u00e5rda f\u00f6rhandlingar och ocks\u00e5 till att vi f\u00f6rlorade en del kunder. Men vi fick upp prisniv\u00e5n och la d\u00e4rmed en av grundstenarna f\u00f6r en b\u00e4ttre l\u00f6nsamhet.<\/p>\r\n \u2013 Det pressade l\u00e4get gjorde att vi var tvungna att genomf\u00f6ra alla \u00e5tg\u00e4rder p\u00e5 en och samma g\u00e5ng \u2013 h\u00f6ja marginalen med 30 procent, krympa lagret med 20 procent och minska kostnaderna med 10 procent \u2013 s\u00e5 det var en hektisk period.<\/p>\r\n Bj\u00f6rn Wiborg sticker inte under stol med att v\u00e4ndningen tog tid. N\u00e4r de hade som mest att g\u00f6ra havererade en sm\u00e4ltugn. Det haveriet f\u00f6ljdes av kraftiga elprish\u00f6jningar, n\u00e5got som sl\u00e5r h\u00e5rt mot en energiintensiv verksamhet som ett sm\u00e4lteri.<\/p>\r\n Under hela den h\u00e4r tiden har Bj\u00f6rn Wiborg k\u00e4nt ett massivt st\u00f6d fr\u00e5n Lazarus team, med regelbundna tr\u00e4ffar f\u00f6r att diskutera stegen fram\u00e5t.<\/p>\r\n \u2013 Lazarus har en metodik som \u00e4r v\u00e4ldigt tilltalande f\u00f6r ett f\u00f6retag i en turnaround-situation. Teamet lyssnar och k\u00e4nner in vad jag och \u00f6vriga ledningen anser, f\u00f6ljer upp och st\u00e4ller tydliga krav. Det \u00e4r en frihet under ansvar, med konkreta diskussioner.<\/p>\r\n \u2013 Viktigt \u00e4r ocks\u00e5 att Lazarus \u00e4r l\u00e5ngsiktigt p\u00e5 riktigt. De har t\u00e5lamod och \u00e4r inte inriktade p\u00e5 n\u00e5gon quick fix, s\u00e4ger Bj\u00f6rn Wiborg.<\/p>\r\n I dag har Nordic Brass ett tydligt fokus p\u00e5 den l\u00f6nsamma k\u00e4rnverksamheten. Produktionen har minskat fr\u00e5n 25\u00a0000 ton till 18\u00a0000 ton m\u00e4ssing \u00e5rligen. Samtidigt r\u00e4knar man med att g\u00f6ra det b\u00e4sta resultatet n\u00e5gonsin under 2024, trots den svaga byggkonjunkturen.<\/p>\r\n \u2013 Nu har vi en fem\u00e5rsplan \u2013 vilka segment vi ska sikta in oss p\u00e5, eventuella till\u00e4ggsf\u00f6rv\u00e4rv och \u00f6kad f\u00f6r\u00e4dling. Jag brukar uttrycka det s\u00e5 h\u00e4r, s\u00e4ger Bj\u00f6rn Wiborg:<\/p>\r\n \u2013 Vi har g\u00e5tt fr\u00e5n division 4 till division 2. Nu siktar vi p\u00e5 spel i division 1!<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lazarus.se\/wp-content\/uploads\/2024\/11\/Bjorn-Wiborg.jpg\" _builder_version=\"4.27.2\" _module_preset=\"default\" custom_margin=\"||14px|||\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.2\" _module_preset=\"default\" global_colors_info=\"{}\"] Bj\u00f6rn Wiborg<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lazarus.se\/wp-content\/uploads\/2024\/10\/nordic-01.jpg\" title_text=\"nordic-01\" _builder_version=\"4.27.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/lazarus.se\/wp-content\/uploads\/2024\/10\/nordic-02.jpg\" title_text=\"nordic-02\" _builder_version=\"4.27.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-245949","page","type-page","status-publish","hentry"],"yoast_head":"\nCase: Nordic Brass<\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.27.0\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_direction=\"360deg\" background_color_gradient_stops=\"#005675 0%|rgba(0,86,117,0) 100%\" positioning=\"absolute\" position_origin_a=\"bottom_center\" width=\"100%\" max_width=\"100%\" min_height=\"30%\" custom_margin=\"0px||-2px||false|false\" custom_padding=\"0px||0px||true|false\" border_color_bottom=\"#005675\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.2\" _module_preset=\"default\" custom_margin=\"25px||25px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"light_blue_banner\" _builder_version=\"4.27.2\" _module_preset=\"default\" header_2_font_size=\"48px\" global_colors_info=\"{}\"]
P\u00e5 god v\u00e4g mot elitserien<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"light_blue_bg\" _builder_version=\"4.27.0\" _module_preset=\"default\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"light_blue_banner\" _builder_version=\"4.27.2\" _module_preset=\"default\" global_colors_info=\"{}\"]